.NEARLY ONE BILLION individuals are actually casting their votes in India's standard election. It is the largest autonomous physical exercise in past history-- and also can also be actually one of the most costly. Investing is expected to connect with 1.35 trn rupees ($ 16bn), according to the Centre for Media Research Studies (CMS), an Indian charitable. That will be more than double the amount invested in the previous vote-casting in 2019 and also surpass the cash sprinkled in America's governmental political election in 2020. Why do Indian political parties invest such large totals?